While watching the Unite the Right rally in 2017, Alan Quarry knew that someone had to do something. Then he realized that he was someone. So, he decided to stand up, speak out and push back against hatred and bullying in all its forms. And, just like that, the HeartBeatsHate movement was born. 

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Alan contacted Victoria to work with him on the rebranding, content development (including a blog and resources), website creation, public and relations, and social media management for this movement. 

Working in partnership with Steve Pell, Victoria led the creative development and strategic launch of Leadership Waterloo Region's new brand. 

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Leadership Waterloo is emerging as a participant in the leadership ecosystem in Waterloo Region. Through practical and experiential leadership development that challenges participants to view community through relationships, connections, and activities, Leadership Waterloo has become a catalyst for positive community engagement. The challenge was to present these truths to prospective students, alumni, employers and community partners through a bold, dynamic and professional reinvention of the brand.

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The final design direction is inspired by the mind's ability to shift perspective. Depending on how you view this geometric element, you see a cube (in two orientations) or an infinite loop of triangles, which all lead into a core centre of understanding. The themes of continuum, strength, connectedness, and unity - and how these work together to rise as a whole - were top of mind during the design process.

Stone Soups are known in the Waterloo Region as parties with a purpose. Since their inception, Victoria has participated and volunteered at these events. In 2018 and then in 2019, she served as creative director, media relations and event manager for the Stone Soup 4 and Stone Soup V events. Stone Soup benefit concerts not only seek to raise the profile of the Kitchener-Waterloo arts scene, they also raise funds for local charities. In 2018 and 2019 Victoria was event lead raising a combined total of nearly $30,000 in support of the Sexual Assault Support Centre, the Kitchener-Waterloo Multicultural Centre and Habitat for Humanity Waterloo Region.  

Encourage. Empower. Equip. Three simple words which, when combined, can yield amazing results. 

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Throughout her professional career, Victoria has sought to encourage, empower and equip those she's reported to, collaborated with, and managed. She's also taken her practical experiences and academic acumen back to the classroom. Currently, she's teaching marketing and public relations at Conestoga College, and in the past, she's taught numerous communications courses at Mohawk College as well as communications and fundraising classes in the School of Environment, Enterprise and Development, University of Waterloo.

For more than a decade, Victoria has contributed to Hamilton Magazine and a number of its sister publications. Recently, she has been a contributing writer focusing on showcasing homes and profiling a variety of high-end designers including Brooke Butler, Andrea McQueen, Jaclyn Harper, Ramsin Khachi and Regina Sturrock. Feature articles available on request.

Interior designer, Kimberley Giancaterino's reputation is built on her ability to transform spaces into beautifully appointed homes. A couple of years ago, she embarked on a website redesign. While she loved how the site showcased her work and aesthetic, she knew something was missing. That something was her story, which Victoria captured to share with her prospective clients.

Entrepreneurially minded, Victoria jumped at the opportunity to join Waterloo-based startup The Blockchain Initiative in 2018. As part of this group, Victoria has provided creative direction, branding and website content. She's also currently TBI's principal liaison with the Lazaridis School of Business and Economics, Wilfrid Laurier University, and event manager for an upcoming speaker series The Business of Blockchain.

What do you call an innovation and creativity hub at the centre of a community? One that has a legacy in providing art education and gallery shows, as well as a variety of literacy and community programming? These were the questions Victoria first heard when she joined the former Cambridge Libraries and Galleries. In her role she led the rebranding efforts and marketing strategy, working in partnership with a number of consultants and designers to launch this bold new identity.